Topics I Think About
Over the past fifteen years, I've worked across journalism, media, marketing, and nonprofit communications. Along the way, I've become interested in a recurring set of questions about how people create, communicate, and make decisions.
These are some of the topics I return to most often in my writing, consulting, and professional work.
Creativity in an Age of Efficiency
Technology makes it easier than ever to produce content. That doesn't necessarily make it easier to create meaningful work.
I'm interested in the tension between efficiency and originality, scale and craftsmanship, automation and creativity. Many of the tools that increase output can also flatten perspective.
The challenge isn't simply making more. It's making things worth paying attention to.
Content Strategy and Editorial Systems
Most organizations don't have a content problem. They have a systems problem.
I'm fascinated by the structures, workflows, and decision-making processes that help teams consistently create useful, effective content. This includes everything from editorial planning and audience strategy to governance, measurement, and team design.
The best content operations aren't built around producing more. They're built around producing the right things.
Trust, Media, and Information
Trust has become one of the defining challenges of the digital age.
After starting my career in journalism, I've remained interested in how institutions earn credibility, how audiences evaluate information, and how technology influences public discourse.
I think often about misinformation, media fragmentation, audience behavior, and the role communicators play in helping people understand complex issues.
Artificial Intelligence and Human Judgment
AI is changing how knowledge work gets done, but the most interesting questions aren't about the technology itself. They're about judgment.
How should organizations use AI without losing trust? What work should be automated and what work should remain deeply human? How do leaders help teams adapt to new tools without creating fear, confusion, or dependency?
I'm particularly interested in practical AI adoption, editorial applications of AI, and how institutions can use emerging technologies responsibly.
Leadership and Management
As organizations become more distributed, digital, and complex, leadership increasingly becomes a communication challenge.
I think about how leaders create clarity, align teams, make decisions under uncertainty, and build cultures that support curiosity and accountability.
Good leadership often comes down to helping people understand where they're going and why it matters.